I didn’t start my business to chase algorithms — but here we are. Search, SEO, and how people find businesses have changed faster than almost any other part of running a company. Here’s the honest, behind-the-scenes look at what’s actually happening with AI, why it’s frustrating, and what smart businesses are doing to protect their visibility.
Read MoreCybersecurity threats are increasing, and small businesses and nonprofits are feeling it first.
Over the past year, federal civilian cybersecurity programs — including those responsible for sharing early warnings about scams and phishing — have faced proposed funding and staffing reductions. While Congress ultimately softened some of these cuts, the shift has meant fewer shared alerts and more responsibility landing on individual organizations to protect themselves.
In other words: email isn’t just email anymore — and staying informed is now part of doing business.
Read MoreDrip campaigns are like having your best salesperson on duty 24/7—never missing a follow-up, never burning out. They quietly build trust, nurture leads, and turn interest into revenue while you focus on running your business. Here’s why “sales on autopilot” isn’t just a nice idea—it’s a smart growth strategy.
Read MoreYou have time for the things you know deep down are important – not just the things that are immediately competing for your attention. Most of us start the day/week with a to do list, so this time write down your top priorities and stick to them. Don’t get distracted by the constant demands pulling you in every direction or you will find that you don’t have time for anything.
Read MoreRunning a non-profit can sometimes seem like a triage situation. If it’s not bleeding (needing your immediate attention), it can wait. You have to move on to the next task to keep things running smoothly. There are three simple things you could be doing TODAY that would generate awareness and actual dollars for your non-profit organization.
Read MoreThere are a lot of great tools out there, and many of them cost next to nothing. The trick is finding the one that suits you and your business needs. As a solopreneur, I am bootstrapping most of my business. If you’re you’ve made it this far into this post, chances are, you are too. Unfortunately, there just isn’t a “one size fits all” tool for us digital marketers.
Read MoreThere is a real trend happening here. Companies are trying to couple digital marketing roles with other random roles in the office. The result? A multitude of missed opportunities. Give one person that many jobs and even with the best of intentions they’re only going to be able to give each one about 60%. It’s basically like setting them up to fail.
Read MoreStart out with what makes sense and begin slowly. This is about quality.
I am of Dutch heritage and my husband blames all of my weird quirks on this fact. But in the
words of my father, “if you ain’t dutch, you ain’t much!”
I’m probably best known for being sarcastic, nostalgic and creative. Not in that order.
Read MoreEverything you do should have a specific goal/purpose tied to it. It’s not enough to just share pretty pictures or content (what my Dad thinks I do).
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